About the role
About Tailscale Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital. Job Description We’re looking for a collaborative and analytical Product Marketing Manager to join the marketing team at Tailscale. You will work closely with product, marketing, and revenue teams to identify customer needs, pain points, and articulate “Why Tailscale?” and then turn these insights into actionable assets for us to go-to-market with. This role might be perfect for you if you are familiar with PAM, networking infrastructure, or enterprise security needs, and can communicate technical features as easy-to-digest
benefits. If you love highly cross-functional work and want to help a rapidly growing sales and revenue team succeed, read on. Because we’re an early-stage and fully remote company, we’re looking for a motivated individual who is comfortable working asynchronously, thrives in ambiguity and has a focus on getting it right, not being right. Key
Responsibilities Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions Collaborating with sales, product and marketing teams to develop and refine product positioning, messaging, and effective content Launching new products or features, managing cross-functional projects associated with that launch, and measuring revenue and pipeline generated Creating sales collateral and enablement materials— slide decks, one-pagers, training sessions, customer case studies, webinars, etc.. This includes delegating and working with designers/web developers/content marketers as needed. Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy Represent PMM at industry events by delivering demos and gathering firsthand customer and prospect insights to shape messaging and campaign strategy Helping drive meaningful sales pipeline What We Are Looking For At least 5+ years of experience in product marketing, working with sales teams, and sales enablement A proven track record in marketing, product marketing, sales enablement, product management, or a related field with a minimum of 5+ years of direct experience An affinity for complex, highly technical subjects Experience managing interdependent, complex projects and keeping multiple work streams on track An analytical and data-driven mindset with an enthusiasm for problem-solving and measuring the effectiveness of your work The ability to quickly adapt and react to changing plans and ambiguity. Excellent people skills - this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role A bias toward action, execution, and iteration