About the role
Not all heroes wear capes — but plenty of them use toilet paper Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion! Funny name, serious business We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good. We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services. A bit
about
the role The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels. If you worked here this past month here are some things you might have been involved in Crafting the long-term strategy that positions our brand as the primary engine for demand, ensuring every marketing dollar spent is a deliberate investment in our next phase of US growth.. Leading the charge on integrating our brand narratives with our performance channels, moving beyond silos to ensure our storytelling is directly driving measurable awareness and revenue. Partnering with Finance and Analytics to prove the "brand halo," tracking how our US-specific activations are improving CAC efficiency and accelerating growth across DTC and retail. Improving our agency partnerships and internal workflows to ensure we have the right capabilities and playbooks in place to turn cultural relevance into a scalable, repeatable growth lever. Collaborating closely with the GM US, who serves as your People Leader. Let’s talk about you You are a strategic and inspiring growth leader You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand. You thrive on measurable impact Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution. You give a crap Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too! Why should you work with us? Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world. Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities. The Best Perk: You’ll also get free toilet paper (yes, you read that right)! Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap. Have you made it this far? Research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water to everyone in the world.
