About the role
OPENTEXT - THE INFORMATION COMPANY OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI-First. Future-Driven. Human-Centered. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us. Your Impact: This Director leads the Global Campaign Marketing team.
The role owns end-to-end planning, execution, and optimization of integrated demand campaigns that directly support the product portfolio growth programs, aligning marketing strategy to the business strategy and translating campaign frameworks into pipeline. This is a leadership mandate to define and lead a new team, bringing this group together as a cohesive unit with a single operating model, one set of standards, and one accountable pipeline number.
The role sits in a period of significant change across the marketing organization and with our key internal client, Sales, and calls for someone comfortable making and owning decisions as that change unfolds. What
The Role Offers: Define and lead the new team: set its operating model, roles, standards, and priorities, making and owning the decisions required to stand it up and keep it moving through ongoing change. Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media, reinforcing shared processes, quality standards, and a single team culture. Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns, ensuring each directly supports the product portfolio growth programs and maps to measurable pipeline contribution. Align campaign strategy to the business strategy, so that demand priorities reflect where the product portfolios are investing for growth. Direct the 6Sense practice for buying group identification, intent scoring, and orchestration, operating the current MQL waterfall model while helping lead the transition to multithreaded account-based qualification. Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns, holding specialists and agency partners accountable to efficiency and pipeline-sourced return. Manage agency relationships across media, and campaign execution, setting briefs, standards, and performance expectations. Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys that sellers can act on. Establish and report