About the role
About
the Role at RobCo RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
The Role As our first Senior Partner Marketing Manager, you will build the partner marketing function from scratch - co-defining the strategy with our VP of Marketing and owning the execution end-to-end. This is not a role where you hand off to someone else to implement. You design it, you build it, and you run it. If you need someone else to execute for you, this is not the right role. If you thrive on building something that doesn't exist yet, it might be exactly what you're looking for. Your
Responsibilities Partner Marketing Strategy Co-develop and continuously refine RobCo's global partner marketing strategy together with the VP of Marketing and our Global Partner Director aligned with the partner tier structure owned by the Partner Management team Define a differentiated marketing approach per partner tier - Tier 1 partners receive a full co-marketing program; Tier 2 and Tier 3 partners receive scaled, asset-led support Translate the overall partner strategy into a concrete, executable marketing plan with clear milestones and KPIs Partner Marketing Infrastructure & Tracking Build the infrastructure for partner marketing from the ground up: processes, templates, tracking mechanisms, and reporting frameworks Own the tracking of all partner marketing activities and their contribution to pipeline and revenue Develop and maintain a clear view of partner marketing performance across the ecosystem Partner Marketing Guidelines, Content & Assets Develop partner marketing guidelines that ensure consistent positioning and messaging in line with RobCo's category leadership in Autonomous Industrial Robotics Create and manage co-marketing assets, content, and campaigns in close collaboration with partners - in both German and English depending on the partner Equip partners with the materials they need to go to market effectively on RobCo's behalf Networking & Relationship Ownership Own the marketing relationship with partners across all tiers - from large international system integrators to smaller traditional German industrial firms Build strong working relationships directly with partner contacts, including partners who work exclusively in German Represent RobCo at partner events, industry meetups, and co-marketing activations Cross-Functional Collaboration Work closely with the Global Partner Director and Partner Managers (Munich-based, with US expansion underway) to align marketing activities with partnership priorities and deal flow Collaborate with the broader Marketing team on messaging, content, and campaign integration Feed partner insights back into Marketing and Product to inform positioning and roadmap We're Looking for Someone Who Has 4 - 6 years of experience in Partner Marketing, Channel Marketing, or a closely related B2B marketing role - ideally in a tech, SaaS, or industrial environment Proven experience building partner marketing programs, not just running them within an existing structure A strategic mindset combined with a strong hands-on execution drive - you are equally comfortable in a workshop defining strategy and in a spreadsheet tracking campaign performance Strong relationship skills across a diverse partner base - from global tech companies to small traditional German industrial firms Fluent in both German and English - you will work in both languages daily, and some of our most important partners work exclusively in German Experience with co-marketing, joint campaigns, and partner enablement materials A genuine interest in AI and how it applies to your own work - we actively use AI tools to move faster and expect our team to do the same
