About the role
Let’s fix hospitality, for good. Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory . Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one. Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins. And we’re just getting started. Fresh off a Series B led by Kinnevik , we’ve grown to 100+ people across Ireland, the UK, and Spain – and demand is scaling faster than we ever imagined. We’re looking for a Senior Business Development Representative (BDR) to join our team and take our outbound engine to the next level. This is a high-impact, high-autonomy role for someone ready to own pipeline generation and play a key part in how we scale. This role is based in our London office , with at least 3 days a week in the office. What you’ll be doing: Own outbound – Lead the charge on generating high-quality pipeline through cold calls, emails, LinkedIn, and creative outreach strategies. Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets. Account research – Identify key decision-makers and uncover strategic insights using sales tools and online research. Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects. Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness. Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy. What you’ll bring: 2–3 years of experience in outbound B2B sales in a startup, or strong hospitality ops experience with early exposure to sales. A track record of exceeding pipeline targets or supporting revenue goals. Hunger and ambition to be the best – you thrive in a target-driven environment and own your results. A creative, curious approach to outbound – you test, learn, iterate, and don’t rely on stale templates. Excellent written and verbal communication skills, with the ability to build rapport quickly. A genuine interest in hospitality, tech, and making a real difference to frontline teams. Coachable, self-driven, and ambitious – whether you’re aiming to become an AE, a team lead, or both, we’ll back your growth. What you’ll get in return: 💰 Competitive salary depending on experience 📈 Meaningful equity, at Nory everyone is an owner! 🌴 35 days of paid leave per year (including bank holidays) 🏥 Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK) 🍼 Enhanced parental leave and baby loss support 📚 Learning & development culture – €1000 personal annual budget + quarterly book budget 🖥️ €250 home office workspace budget 🥳 Regular team offsites & socials 🌎 Work from anywhere for up to 3 months of the year 📍Office in London 🇬🇧 👏 And much more