About the role
TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets. We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing London-based financial technology company, we deliver a unique solution to a global multi-trillion-dollar problem. Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more. Learn more about why we do what we do here .
The role: US Marketing Lead We are seeking a highly motivated and hands-on Marketing Lead to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long-term growth. Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, whilst being data-driven and focused on performance measurement and optimization. This is an opportunity for someone who thrives in fast-paced scaleup environments and enjoys both strategic planning and direct execution whilst being in the office for 4-5 days a week to work closely with
the team. What you’ll do:
Responsibilities Support the development & execution of the company’s US marketing and go-to-market strategy Co-ordinating with our European marketing team to ensure global cohesion in execution Manage and execute webinars and events Experience designing and implementing a structured matrix for marketing messaging Develop content including website copy, email campaigns, thought leadership, customer stories, and social media Create and manage demand generation campaigns across digital channels with support from the global team and ads agency Support lead generation and sales enablement initiatives Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth Work with the global team to ensure consistent market positioning Coordinate webinars, events, partnerships, and industry marketing opportunities Conduct market research and analyze customer insights, competitors, and trends What we’re looking for: