About the role
Factory is hiring a Field Marketing Manager to own our East region including New York, Boston, and Toronto. You'll partner closely with Enterprise and Mid-Market sales to turn dinners, roundtables, meetups, and strategic sponsorships into pipeline and closed revenue in your territory. ABM is at the heart of how we operate; every program you run will be tightly aligned to a target account list, informed by intent data, and measured by its impact on those accounts. We're at an exciting moment at Factory. We're building the entire marketing team from the ground up, and this East hire will be one of the first field marketers at the company. If you've ever wanted to build a territory, define how we show up in your market, and shape the field motion for a fast-growing AI company from day one, this is that role. What You Will Do and Achieve Own field marketing for East. Drive end-to-end strategy, execution, and measurement of all field programs across the East region in lockstep with the Enterprise and Mid-Market sales teams covering your territory. Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most. Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region. Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list. Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue. Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end. Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects. Bring the field back to
the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org. Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales. Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.
