About the role
Overview Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World. As the Influencer Marketing Coordinator, you will help support influencer community building and day-to-day talent/campaign management at Glossier. You will be joining a small, dedicated team that executes all influencer partnerships and affiliate program initiatives. We are looking for someone who is extremely passionate about identifying and building meaningful relationships to help grow Glossier’s brand reach through people-powered storytelling. In this role, you will bring a challenger mindset—finding creative ways to grow Glossier’s share of voice across social media in a way that aligns with our values, positioning, and objectives. You will ensure that equity and a people-first lens are at the forefront of your work. This role will sit within the Marketing team and report to the Influencer Marketing Associate Manager. Six Month Expectations Scouting and discovery of both LA-local and global influencer talent that strategically aligns with brand and campaign goals Coordinate offer letters and contracts between agents, talent, and Glossier’s legal counsel Manage affiliate program communications, including direct email inquiries, affiliate program content, invitations, and gifting through ShopMy Maintain master influencer database, product seeding tracker, and other internal influencer team documents Organize and manage beauty closet, replenishing product quantities, ordering new samples, overseeing product send-outs/mailers, and entertaining VIP guests coming in to shop. Manage reporting inclusive of post-performance campaign insights, mailer/ugc tracking, and ad-hoc internal presentations Partner with the paid media team to identify trending UGC content and oversee communication and outreach to UGC creators Handle administrative tasks, including new vendor forms, talent PO’s, and invoices, coordinating with internal finance team to ensure all documents are submitted and invoices paid on time Twelve Month Expectations Own relationships with LA-local influencers, and create an unparalleled experience for influencers that fuels excitement & engagement and sustains brand love Proactively pitches partnership and plus-up opportunities that feel like a right brand fit and further storytell within campaign moments Increase share of voice across IG and TikTok through ongoing relationship building and product seeding Build a consistent ecosystem through our LA showroom, fostering relationships with the in-store editor team and VIPs visiting Audit existing talent directory to identify areas of opportunity for gifting and paid partnerships that align with the marketing calendar and planned activations Monitor influencer industry trends and new platform updates, finding ways to integrate learnings into existing influencer strategy Partner cross-functionally, finding creative ways to leverage influencer partners across campaign & brand moments
