About the role
ABOUT
THE ROLE As a member of our Growth team, you’ll support the execution and evolution of Hinge Health’s B2C growth marketing programs, helping ensure eligible individuals receive timely, personalized experiences that drive enrollment and engagement. In this role, you’ll be a utility player on a technical marketing operations team of 8 — independently building and managing standard, custom, and dynamic multichannel automations across email, direct mail, SMS, push, web, and Salesforce-triggered flows, primarily within platforms like Iterable, Salesforce, and Figma. You’ll partner closely with marketing strategy, creative, data, martech, and engineering teams to translate campaign
requirements into reliable, scalable marketing automation and channel improvements. This is an individual contributor role with a strong execution focus: you’ll spend most of your time managing and optimizing campaign automations, while contributing to operational process improvement, automation, and documentation that drive efficiency and quality. WHAT YOU’LL ACCOMPLISH (aka Outcomes) Independently build and execute standard, custom, and dynamic multichannel marketing campaigns across email, SMS, push, direct mail, and web, primarily in Iterable and Salesforce. Support and maintain complex workflows, segmentation logic, suppressions, and dynamic content for both enrollment and lifecycle programs. Own and refine asset partnerization workflows (e.g., Figma-based variants for specific partners/health plans), including checklists and guardrails to keep content compliant and on-brand. Improve build efficiency and reliability through reusable components, documentation, and light automation/AI (e.g., QA helpers, asset diffing, versioning support). Define operational approaches for special projects and ambiguous cross-functional requests, recommending scalable patterns over one-off builds. Act as a first- or second-line troubleshooter for build-related issues (audience logic, journey routing, template behavior), partnering closely with GROMO QA, MarTech, and product/engineering when upstream data or platform issues are suspected. Advise partners (Acquisition, Enrollment, PALM, Creative) on the technical feasibility and tradeoffs of campaign ideas, and recommend build designs that balance speed, scale, and maintainability. Prioritize work autonomously, managing build dependencies across campaigns, content updates, and custom/templated work while hitting agreed SLAs. Partner with marketing, data, engineering, and MarTech to align builds with upstream systems and data contracts, ensuring we design for long-term flexibility rather than short-term hacks. Provide documentation and training on your focus areas (channels, templates, partnerization flows, or automation tools) so other builders can flex into them when needed. Share progress, learnings, automations or process improvements with the Growth organization and GROMO leadership. BASIC
