About the role
Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.
With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.
We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.
The Role:
Arketa is seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of our brand as we enter our next stage of growth. In this role, you will elevate Arketa’s presence in the market, ensure brand consistency across every touchpoint, and build the programs that shape how prospective customers, partners, and the broader wellness community perceive Arketa.
This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness. You will partner closely with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated, inspiring narrative and bring it to life through memorable brand experiences.
What You’ll Do:
Brand Strategy & Narrative
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Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
