About the role
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others. WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment. It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture. \n Primary
Responsibilities Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market. Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics. Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception. Explore new channels and partnerships to unlock new audiences and distribution opportunities. Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments. Required
