About the role
Who We Are Zefir is building an AI autopilot for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents. Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners. Real estate is the single biggest financial decision most people will ever make, and it's still very opaque, painful and fragmented. Zefir is changing that by making buying and selling a home in France radically simpler, faster, and more transparent. We already have the momentum, the product, and the funding. What we need now is someone to accelerate the development of our brand, a brand people love, follow, and talk about and that inspires them to move forward to the next step of their life.
The role Zefir is at the inflection point where brand becomes the growth multiplier. You arrive with product-market fit proven, a unique brand identity, and a clear ambition. What's missing is the person to take the Zefir brand from promising to iconic. As Brand & Creative Lead, you'll own everything that shapes how Zefir looks & feels in the eyes of Sellers, Buyers & Agents, ship campaigns that move numbers, grow a community that becomes a competitive moat, and make Zefir the most talked-about company in French real estate. You'll report to Constance , our Growth & Marketing Lead, managing & building your team, and work daily with Growth, Product, Sales, and a bench of external partners (PR agency, influencers, freelance creatives). You'll have the autonomy & resources to move fast & aim high. 🚀 Your mission Build awareness: make Zefir impossible to ignore While traditional real estate players are seen as utilities, our ambition is to establish Zefir as a lifestyle brand that inspires people to take the next step in their life. Maintain and sharpen what makes our brand unique and distinctive. Protect the identity, elevate the execution. Define and implement the brand and communications strategy & roadmap across all channels and audiences (Buyers, Sellers, Agents). Take our social community from 150K to 1M followers while keeping engagement at least 2x industry baseline. Own our PR and earned media strategy, securing regular tier-1 press coverage and making sure every conversation about real estate or AI consumer apps in France eventually includes Zefir. Track brand and communication’s impact continuously (branded search, share of voice, sentiment) and use results to iterate, not just report. Build trust: become the most credible voice in real estate People don't entrust their biggest financial decision to a brand they just discovered on the social media. Trust is earned through depth, consistency, and relevance. You'll demonstrate how Zefir is leading the real estate revolution, and how everyone