About the role
Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started.
The Role We’re looking for a highly motivated and experienced BDR, or someone with field-sales experience, to drive top-of-funnel efforts, qualifying prospects and turning them into leads for our AEs to close. You'll be at the forefront of booking demos and sparking initial interest in our solutions. This role is ideal for someone who can quickly ramp up and learn the product/market/sales motion, and wants to be an AE within 12 months. This is a full-time role in New York City. You Will Drive our top-of-funnel efforts, qualifying prospects and turning them into leads ready for our Account Executives (AEs) to close. Attend trade shows and industry events to generate leads. This role will require domestic travel. Engage with prospects through face-to-face interactions, showcasing the value of our products/services and booking demos for our AEs. Follow up on leads generated from events, marketing campaigns, and other sources to qualify and nurture them through the sales funnel. Collaborate closely with the sales and marketing teams to develop and execute strategies that drive top-of-funnel activity. Maintain accurate and up-to-date records of all activities, interactions, and follow-ups in our CRM system. Continuously learn about our industry, market trends, and competitors to effectively communicate our value proposition.