About the role
Business Development Manager - China --> Advertise Solution Fraud Detection Brand Uplift Monetize Solution Mobile PC & Console Learn Blog Posts Case Studies Reports Webinars Newsletters Company About Careers News Contact LOG IN SIGN UP BUSINESS DEVELOPMENT MANAGER BUSINESS DEVELOPMENT MANAGER? WE WANT YOU! CHINA We are looking for a performance-driven Business Development Manager in China who lives and breathes ad monetization, ad-tech, and navigates the publishers and studios ecosystem.
ABOUT US Anzu is the leading advertising technology built for video games, helping advertisers activate campaigns at scale — in-game and beyond, from awareness through to action. Anzu offers full-funnel measurement across the customer journey, verified by AdTech measurement providers in full compliance with MRC and IAB standards. This makes Anzu the go-to advertising partner for brands, agencies, and performance buyers worldwide. Anzu also helps game and app developers monetize with a wide mix of clickable and non-clickable ad formats, integrated through SDK and SDK-less options alike. By monetizing full sessions and unlocking brand and performance demand, developers gain a consistent, reliable revenue stream. With a full-stack solution that puts developers in complete control of ad placement, Anzu is the preferred monetization partner for game and app developers everywhere. Anzu is backed by a roster of leading strategic investors, including Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, and Amex Ventures, reflecting the confidence major players across gaming, media, and advertising place in Anzu's platform. We’re looking for a deal-closer that will sign new, mostly mobile, game publishers to monetize and market their games with Anzu. Working with our SDR, marketing, operations and business teams, you are expected to negotiate and sign publishers at scale, building on top of Anzu’s trusted brand and performance in the market. You are expected to understand the adtech market, game publishers' processes, best practices for scaled GTM, and be able to prioritize your targets and accounts. WHAT WILL YOU DO? Proactively identify, approach, and sign new games and app publishers Build and own a strong pipeline of opportunities or activate marketing efforts toward them Evaluate quality and monetization potential of games and prioritize efforts Work cross-functionally with Marketing, Growth. Product, Legal, and Finance to execute deals Represent Anzu at conferences, trade shows, and partner meetings Build long-term strategic relationships with tier 1 publishers WHAT DO YOU NEED TO BRING? We are specifically looking for someone who understands the business behind supply management and business development with game publishers. 5+ years of Business Development experience with mobile game & app publishers, specializing in ad monetization and programmatic supply Proven experience working with business models and relevant agreements Strong experience working with Chinese based publishers, trusted network and a deep understanding of the landscape Fluent Mandarin and English speaker Strong knowledge of game publishers ad-mon models, AdTech space, lead generation, business planning Ability to analyze data from multiple sources and evaluate quality and business flows WHY ANZU? Industry-leading global company in the in-game advertising market Exciting opportunity to dive into the popular worlds of gaming, esports, advertising Central HQ in Tel Aviv, with hybrid working and remote teams around the globe Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology Work with AAA and indie gaming studios to make gaming a better place Equal opportunity employer with an inclusive environment for all employees And much, much more… INTERESTED? PLEASE SUBMIT YOUR CV BELOW. APPLY HERE Get the latest updates straight to your inbox * ©Anzu Virtual Reality Ltd. --> X_Footer_Icon (1) Legal Information Advertiser T&C Publisher T&C Publisher Customized Campaigns Program Privacy Policy CCPA Notice Brand Safety T&C Marketplace Terms Ethic Guidelines Contact MEMBERSHIPS & CERTIFICATIONS
About Anzu.io
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the Metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliance with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.
Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.
Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers.
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Job details
Location
China
Funding
Total raised
$65M
Last stage
Series B
Investors
Founders
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.