About the role
About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025 . Life360 has more than 500 (and growing!) remote-first employees and has recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising. For more information, please visit life360.com . Candidates must be located in the New York or Atlanta area Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About
The Team Life360 Ads is actively recruiting for a driven and client-focused Principal Client Partner (account executive/sales) to support our revenue growth by cultivating strong relationships with clients and agencies. This role is essential in helping the newly integrated Life360 ads featuring Nativo advertising team evangelize the power of family connectedness while providing strategic, customized solutions that meet client objectives. As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform. What You’ll Do Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling Identify new business opportunities with media buying agencies and direct clients Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans Travel as needed to meet with clients, attend industry events, and deepen relationships Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace What You’ll Bring 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies Strong ability to prospect, manage a full sales cycle, and build long-term client relationships Excellent communication, negotiation, and presentation skills High level of comfort working independently in a fast-paced environment Proficient in MS Office, Google Workspace & Salesforce As an early member of the newly integrated advertising team from Life360 and Nativo, you will have the ability to shape how our platform evolves to address the outcomes advertisers are seeking. You will also be a passionate advocate for improving everyday family life and
