About the role
The opportunity We’re building and growing Adobe’s Content Strategy presence in India, and this role will play a key part in shaping what that becomes. This is a player-coach role to start—supporting an existing team, contributing directly to product work, and helping establish a strong foundation for how content strategy operates locally. Over time, this role will evolve to help scale a broader team supporting multiple products. You’ll partner closely with Design, Product, and Adobe’s global UX Content Strategy team to ensure our work is clear, consistent, and connected across Adobe’s ecosystem. What you’ll do Lead and support a growing team Manage and coach a small team of content strategists (FTEs and contractors) Provide clear direction, feedback, and support for growth and development Foster a culture of quality, inclusion, and strong craft Contribute as a player-coach Embed within a product team (initially Document Cloud) and contribute directly to content strategy and UX writing work Set a high bar for quality through your own work and guidance Model strong product thinking, systems thinking, and craft excellence Shape how content strategy works locally Partner with regional and global stakeholders to define how content strategy engages with product teams in India Help teams understand how to work effectively with content strategy Align local practices with Adobe-wide standards, systems, and ways of working Connect India to the broader ADCS ecosystem Act as a key bridge between the India team and global Content Strategy Ensure consistency in voice, tone, terminology, and experience quality Bring insights and perspectives from India into global conversations Influence product and design outcomes Partner with Design Directors and Product leaders to shape experiences—not just support execution Advocate for clarity, usability, and cohesive experiences across workflows What we’re looking for Must-haves: Strong experience in UX content design, content strategy, or UX writing within product teams A portfolio that demonstrates excellent craft, clear thinking, and strategic impact Experience working in global or distributed teams, with a strong understanding of how to operate effectively across regions Experience managing and/or mentoring others, with a focus on coaching and raising the bar for quality Ability to operate independently and make decisions with confidence in a distributed environment Strong collaboration skills and comfort working with design and product leadership Ability to connect user needs, product strategy, and business goals to drive effective content and experience decisions Nice-to-haves: Experience helping establish or scale a team, practice, or function Familiarity with design systems and content standards Experience working across multiple products or platforms Experience supporting growth-focused product teams, including experimentation, optimization, and testing practices Familiarity with AI-powered experiences, conversational interfaces, or emerging AI design patterns Experience contributing to frameworks, evaluation methods, or systems that support quality and consistency at scale Why this role matters This role is an opportunity to help shape not just the work, but how the work happens. You’ll play a key part in building a strong, connected content strategy practice in India—one that contributes meaningfully to Adobe’s global product ecosystem. About Adobe Design Adobe Design is the multidisciplinary, global organization behind Adobe experiences. Our full-stack team includes design researchers, design engineers, experience designers, brand designers, content strategists, and program managers dedicated to delivering exceptional experiences for Adobe users. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive
