About the role
About Moove Moove is building the world’s largest fleet and best-in-class technologies that power mobility platforms. Its flagship Drive-to-Own (DTO) product democratises access to vehicle ownership with a revolutionary revenue based financing model, enabling underserved mobility entrepreneurs to thrive. Our global growth has been fueled by our partnership with Uber and backed by leading investors and lenders, including Uber, Mubadala, BlackRock, and many others. Today, Moove operates the world's largest manned & autonomous ride-hail fleet, with 38k+ vehicles across 29 cities, 13 countries and 6 continents enabled by 2.1k+ employees – Moove continues to expand through strategic partnerships with industry leaders like Uber. We’re transforming mobility to be safer, more efficient, and accessible to all, while creating economic opportunities and supporting skills development in the mobility sector.
About
the Role As a Marketing Manager (Country) at Moove.io , you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country. Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives. You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts. By leveraging your expertise in local market dynamics and consumer behavior, you will play a crucial role in expanding Moove’s brand presence, driving customer acquisition, and fostering strong relationships within your target market. What You’ll be Doing ● Develop specific regional marketing strategies and go-to-market plans to launch new products. ● Build Moove’s brand equity and sustain this progressively as operations scale across the region. ● Build driver sourcing channels via performance marketing, organic initiatives & BTL activities. ● Ensure operational excellence in executions while managing project teams to drive growth. ● Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc. ● Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives. ● Allocate country budget to relevant initiatives and ensure actual spend is in line with the target. ● Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports. ● Utilize data-driven decisions to improve the performance of marketing efforts. ● Model our core values and promote them internally and externally What You will need for this position ● A good first degree in a relevant field (Marketing, Communication, Business Administration, or any related field). ● A minimum of 5 years of experience and at least 2 years in a middle management role. ● Have strong understanding of digital marketing ● Experience in the Mobility and Tech industry. ● Start-up Experience. ● Research, Data Analysis, Organisation, & Planning skills ● Amazing creativity and communication skills. ● People management and leadership skills ● Strong business acumen and problem-solving. ● Passionate about new technologies Key Metrics ● Increase in Brand Awareness - % Increase in Brand Recognition ● Growth in Brand Equity - % Increase in Brand Recall ● Positive Net Promoter Score - Above 70% Who You'll Be Working with: Directly reporting to our Director- Operations, and closely working with our Operations Team.
