About the role
About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com . To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional
about
the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE . The job is to drive advertisers to Axon through organic content. E-commerce is where we start, with Shopify operators and DTC founders. We will expand into apps, finance, lead generation, and beyond. Your scope grows with the platform. Most B2B content fails. Newsletters get archived. Demo videos get skipped. Threads get scrolled past. We want a storyteller with taste and a point of view. AI tools are leverage to move faster, but the ideas, the calls, and the craft are yours. You experiment, kill what does not work, and double down on what does, regardless of format.
What you'll do: - Figure out what content actually lands and ship it. Live tools, charts, videos, webinars, livestreams, podcasts, mini-sites, whatever wins. Pull from our first-party advertiser data, customer voices, the product roadmap, and the broader market. - Share the work publicly. Post on X, LinkedIn, YouTube, podcasts, and wherever the audience lives. You are comfortable being the public face of what you ship. - Set the cadence: ship every week, measure every week, prune every month.
What we're looking for - You have built something that went viral. A tool that got passed around, a tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first. - You can build from scratch on your own, and you also know how to partner with designers, researchers, and business development teams to amplify what you ship. Some weeks you will have a full team and budget. Others you will work solo or outsource. You scale your approach to what you have. - You are obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, design-forward products. You know who is making them and why they are working. - (
