About the role
Customer journeys: Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints. Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback. Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value. Explore new ways to deliver more contextual and relevant guidance throughout the customer journey. Monitor, analyze, and report on KPIs to measure success and inform future strategy. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. 4+ years of marketing and/or product management experience. Experience defining and executing marketing programs and campaigns, specifically product-led growth. Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences. Demonstrated partnership with engineering teams to deliver product value. Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products. Background in consumer freemium software or services
