About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
About
The Role Fora X represents Fora’s top-performing advisors—those generating more than $500K in annual travel bookings. This is a founding role and the first dedicated hire focused on business strategy and sales management for this advisor segment.
The role will be responsible for building the function from the ground up, establishing the operating model, defining how success is measured, and creating the foundation for future team growth. This is a player-coach position that combines direct advisor engagement with function-building
responsibilities. Approximately half of
the role is focused on managing a portfolio of Fora X Advisors, providing strategic business coaching, conducting growth reviews, and building trusted relationships with high-performing entrepreneurs. The other half is focused on designing the systems that enable scale for the function, including playbooks, engagement cadences, tools, workflows, and hiring profiles for future team members. Reporting to the Senior Manager, Advisor Strategy & Operations, this role partners closely with teams across Advisor Success, Product Operations, and Data & Analytics to ensure Fora’s top advisors have the resources, insights, and support they need to grow their businesses. This role is ideal for someone who thrives in ambiguity, enjoys building from scratch, and can confidently engage in substantive business conversations with high-performing professionals. It offers a unique opportunity to shape a critical new function while directly influencing the growth and success of Fora’s advisors. Key
Responsibilities Portfolio Management & Growth Coaching Carry an initial active portfolio of Fora X Advisors—not just monitoring, but actively coaching on business strategy, pipeline, and growth trajectory Conduct regular business reviews: analyze booking data, client pipeline, product adoption, and pacing to build a clear picture of each advisor’s business Help advisors identify where they’re stuck and create a plan to break through—whether that’s client acquisition, booking category expansion, or operational efficiency Proactively surface growth opportunities: group travel potential, cruise bookings, luxury supplier relationships, product tools advisors are underusing Function Design & Playbook Development Design the playbook—cadence, outreach templates, escalation paths, and business review format—built from ground-level experience with real advisors Define routing and handoff protocols between business strategy function and support; shape ‘pod’ operations from the first day Partner with Ops & Enablement on the infrastructure build Define the hiring profile for the next hire based on what you learn in
the role Serve as a liaison between Fora X and vertical business units—such as cruise and groups—connecting advisors to the right internal resources and external supplier partners Work with HQ team to ensure Fora X Advisors have access to the right hosted conferences and Fams at the right moment in their growth Retention & Escalation Flag retention risks early—pace drops, engagement decline, unresolved frustrations—and intervene before they escalate Own escalations: route to the right internal team and stay in the loop until resolved Feed structured insights back to leadership and product: what advisors are asking for, where the gaps are, what’s driving growth or stalling it
Requirements 5–7 years in relationship-intensive, revenue operations, or go-to-market roles with a business-building component: equity sales, wealth management, private banking, management consulting, or high-revenue B2B customer success Genuine ability to talk business with top producers—not just relationship management, but substantive conversations about strategy, pipeline, and growth trajectory Builder mentality: excited by ambiguity, energized by building from scratch, and comfortable designing systems and processes while simultaneously carrying a real book of work Strong written and verbal communication; you write clearly and speak with confidence to high-performing, high-expectation individuals AI fluency: you actively use AI tools in your day-to-day work and are comfortable adopting new AI-powered workflows as they become available Comfort with data: you can read a dashboard, spot trends, and translate numbers into actionable coaching recommendations Proactive disposition: you don’t wait for advisors to raise issues—you’re already thinking about what they need next Strongly Preferred MBA or other advanced degree People management experience or clear readiness to hire and develop the next level of
the team Background in consulting, revenue operations, sales enablement, or client strategy Familiarity with CRM tools and pipeline management Experience in travel, hospitality, or luxury services (not required—business acumen matters more than industry knowledge) Curiosity about how small businesses grow: you find it interesting to understand what makes a $500K business different from a $1M one Experience working alongside or directly with AI tooling teams to shape how data and automation support a client-facing function
Compensation
Compensation for this role varies based on experience, with an indicative range of $130K–$160K +
bonus + equity. Final
compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role. Unlimited vacation Health Insurance (including an option completely covered by Fora HQ) Dental & Vision Insurance Wellhub Memberships 401k plan with company match Commuter
Benefits Supplemental Life Insurance Stock Options This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. Our Values We’re forging our own path Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. We’re stronger together Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers. We believe in technology We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers. We’re here to serve We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way. We mean business Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry. WORK AUTHORIZATION Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement. EQUAL OPPORTUNITY Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment,
compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
