About the role
This is a marketing apprenticeship designed for someone who wants a hands-on, multi-dimensional introduction to B2B fintech marketing. You will spend time across three key functions: Content Marketing , Product Marketing , and Partner Marketing — gaining real exposure to each before potentially specializing. 🖊️ Content Marketing You will help shape Swan’s voice and fuel our content engine: Create blog posts, guides, and digital content to feed our website and social channels Maintain the editorial calendar across content, social, events, and PR moments (planning, deadlines, and publishing cadence) Support website localization efforts by coordinating translations and adapting content for different markets Research industry trends and competitor activity to generate new content ideas Collaborate with designers, videographers, and external agencies on content production Proofread and ensure consistency with brand voice, style guidelines, and quality standards Maintain and update the content library so assets stay organized and accessible 📦 Product Marketing You will support
the team in translating Swan’s product into compelling narratives for our target audiences: Assist in writing product-focused content: one-pagers, pitch decks, partner product newsletters, landing pages based on specific briefs Support go-to-market launches by coordinating assets and internal enablement materials Research market segments, buyer personas, and competitors to keep our competitive positioning up to date Assist with sales enablement by helping create battle cards, FAQ sheets, and product comparison assets Monitor product feedback and contribute to insights that inform messaging iterations 🤝 Partner Marketing You will work on co-marketing and marketing initiatives tied to Swan’s live and upcoming partners: Help design and execute co-marketing campaigns with Swan’s partners (partner launches, sales challenges, user growth campaigns) Support the creation of partner-facing materials like partner stories, and other assets part of our Partner Advocacy program Help update and maintain the partner marketing toolkits (templates, guidelines, reusable assets)