About the role
Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.
The Role We're hiring a Senior Performance Marketing Manager to own and scale paid acquisition at Tines. This role will be responsible for developing and executing our global paid acquisition strategy, improving campaign performance, maximizing return on marketing investment, and driving measurable pipeline growth. You'll partner cross-functionally with teams across Marketing, RevOps, Finance, and other key business stakeholders, as well as our agency partners, to ensure paid acquisition supports the highest-priority goals across Revenue Marketing. This is a hands-on role for someone who enjoys working in-platform, understands how creative, messaging, targeting, and landing pages influence performance, and is excited by continuously improving outcomes through data, experimentation, AI, and optimization. Location: US Eastern or Central Time Zones (Remote) and Dublin, Ireland (Remote)
What You'll Do Own the strategy, execution, and performance of paid acquisition across search (Google Ads, Bing) , paid social (incl. LinkedIn, Meta, X), display (Google Ads, Influ2) , review sites (G2, GDN), communities (Reddit), retargeting, and emerging channels like CTV. Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths to maximize pipeline growth and return on investment. Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing, translating marketing objectives into high-performing paid acquisition strategies. Partner with Regional Field Marketing teams to develop paid acquisition strategies that support regional pipeline goals across North America, EMEA, and APAC. Support Revenue Marketing's acquisition goals by developing paid acquisition strategies that drive qualified pipeline, product adoption, and measurable business outcomes. Partner with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion. Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance to improve attribution, visibility, and return on investment. Manage agency partners while maintaining accountability for campaign performance and business outcomes. Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency.
