Senior Lifecycle Marketing Manager | New York, NY

the team a clear, real-time view of lifecycle health Write SQL queries and partner with Analytics and BI teams to surface actionable insights from patient behavior, funnel performance, and experiment results Set the measurement standard for

the team by defining success metrics, ensuring proper instrumentation, and holding experiments to an incrementality bar before results are acted on Diagnose state-level and segment-level performance variation to identify where the lifecycle is working and where it needs attention Cross-Functional Collaboration Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative, driving alignment across technical and non-technical stakeholders on shared lifecycle priorities Partner with Technical Lifecycle and Marketing Operations to design, instrument, and launch experiments with the right data infrastructure in place Collaborate with Creative on messaging hypotheses, bringing behavioral data and patient insights to inform content strategy Align with Product and Product Marketing to integrate behavioral and product signals into lifecycle programs, ensuring the patient experience is coherent across channels You have: 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes Strong SQL proficiency and comfort operating in data warehouses, with Snowflake experience preferred Experience designing, measuring, and iterating on structured experiments, with a clear understanding of what incrementality means and why it matters Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation A genuine curiosity about AI and ML applications in lifecycle marketing, including predictive modeling, dynamic content, propensity scoring, and intelligent automation, paired with the analytical rigor to evaluate them critically rather than adopt them uncritically Comfort testing and forming opinions on new tools quickly, without waiting for a perfect use case to start learning, and the ability to separate real lift from noise Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy Why Talkiatry: Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care Collaborative environment: be part of building something from the ground up at a fast-paced startup Excellent

benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more! Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands It all comes back to care: we’re a mental health company, and we put our team’s well-being first Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work . At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

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