About the role
About
the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About
the Role As an Industry PMM, you will help define how OpenAI brings frontier AI to priority industries. This role sits at the center of OpenAI’s industry marketing motion, helping customers understand where AI can create practical value, improve workflows, and support responsible adoption. You will shape the market narrative, build the field-facing operating system, and coordinate cross-functional execution across product launches, customer proof, partner moments, events, and account-based campaigns. You will help senior industry leaders understand how OpenAI models, products, and workflows can support meaningful work in either Gov & Edu, CPG & Retail, or Healthcare & Life Science. We’re looking for a product marketer who can combine strategic narrative, technical curiosity, enterprise GTM judgment, and program leadership. The right person can turn fast-moving capability into clear positioning, credible assets, and practical field execution. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Own positioning and messaging for OpenAI’s industry offering for either Gov & Edu, CPG & Retail, or Healthcare & Life Science, and related product surfaces Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category You might thrive in this role if you have: Have 6+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical Have experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences Can translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives Have strong cross-functional program leadership instincts and can drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work Have experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments Bring strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility Are deeply curious about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value Think strategically about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership Are highly collaborative and effective at influencing senior stakeholders, field teams, technical teams, and external partners Execute quickly while maintaining a high quality bar across messaging, launch work, enablement, customer proof, and campaign execution About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence
