About the role
THE OPPORTUNITY The way brands are discovered online is changing as search engines, AI assistants, and large language models increasingly shape how users find information and interact with content. Adobe’s Domain Experts team operates where SEO, GEO/ASO and artificial intelligence meet, translating real-world optimization insights into product capabilities that power Adobe AEM Sites Optimizer and Adobe LLM Optimizer. This role focuses on understanding how organizations build digital authority beyond their own websites. Signals such as backlinks, brand me tions, digital PR coverage, community discussions, and SaaS review ecosystems influence how brands appear in search engines and AI-generated responses.
RESPONSIBILITIES A core part of
the role involves evaluating customer visibility across search engines and LLMs using multiple sources and creating agentic processes to optimize this via Adobe LLM Optimizer and Adobe AEM Sites Optimizer.
The role acts as an internal authority on off-page SEO, outreach marketing, and digital public relations. Media outlets and online PR channels Community platforms including Reddit, YouTube, and forums Knowledge ecosystems such as Wikipedia Review platforms such as G2, Capterra, and TrustRadius Understanding how these ecosystems influence brand credibility helps Adobe develop AI systems that interpret external authority signals more effectively ON-SEO AND AI DISCOVERABILITY A complete view across organic visibility is required for this role as you will also assist with all aspects of SEO and GEO such as: Site architecture and crawl-ability Semantic HTML and structured data Content clarity and readability Indexation and performance optimization Content structures designed for AI interpretation WORKING DIRECTLY WITH CUSTOMERS Enterprise organizations rely on our domain experts and tools to strengthen their presence across search and AI ecosystems. In this role, concepts you create are used to guide recommendations and improve our products. You will be responsible for presenting concepts and getting customer on-board for the agentic solutions you want to build. WHAT YOU NEED TO SUCCEED Degree in Computer Science, Information Systems, Marketing, or equivalent professional experience Strong understanding of technical SEO including site architecture, crawlability, semantic HTML, and structured data Experience with off-page SEO strategies such as link development and digital PR Familiarity with community platforms such as Reddit, Wikipedia, YouTube, and online forums Experience analyzing ecosystems such as G2, Capterra, and TrustRadius Understanding of Generative Engine Optimization (GEO) and AI-driven content discovery Knowledge of web technologies including HTML, CSS and Javascript Familiarity with CDN architecture, page speed optimization, and Core Web Vitals AI DEVELOPMENT SKILLS This role requires practical experience working with AI-assisted development workflows. Key capabilities include: Building workflows or prototypes with AI agents Developing solutions with AI coding tools such as Claude Using AI systems to generate code, automate workflows, and accelerate experimentation Strong analytical thinking, communication skills, and the ability to collaborate across product, engineering, and customer teams are essential About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive
