About the role
CRM Automation Specialist - Voi Technology This website uses cookies to ensure you get the best experience. Voi Technology and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics and marketing purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. 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Vendors Meta, Youtube, Linkedin, Google Accept these cookies Decline all non-necessary cookies Skip to main content common--header--menu#toggle" data-common--header--menu-target="button" > Career menu Start Our Voiage so far Stories from the Voiage People Our Values Our Leadership Principles Jobs Business Areas Locations Employee Log in as employee Candidate Log in to Connect Homepage voi.com Share page Facebook X LinkedIn Mail Business Operations · Stockholm · Hybrid CRM Automation Specialist Apply for this job 6 Month Fixed Term Contract, Stockholm HQ YOUR MISSION AT VOI As our new CRM Automation Specialist, you will play a key role in strengthening Voi’s lifecycle marketing and driving long-term customer engagement, conversion, and retention. You will identify opportunities across the customer journey, then turn them into automated CRM programmes that scale with Braze as your main playground. Reporting to the CRM Manager, you will work closely with Data, Marketing, and Product teams to ensure that lifecycle initiatives are data-driven, well-structured, and aligned with Voi’s broader growth objectives. This is a 6-month fixed-term position based in our Stockholm HQ. In this role, you will: Analyse lifecycle performance using SQL and CRM data to uncover opportunities across onboarding, engagement, upsell, and retention. Investigate user behaviour and campaign performance to identify automation gaps and new lifecycle journeys. Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic. Build and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic. Develop scalable campaign structures and reusable templates that reduce manual work. Design and run A/B tests across channels, and turn results into concrete optimisation actions. Continuously improve targeting, timing, and messaging based on data and experimentation. Collaborate with Marketing, Data, and Product to support multi-channel campaigns (email, push, in-app) and ensure alignment with growth initiatives. Maintain strong QA standards to secure accurate segmentation, triggers, and personalisation, and avoid overlaps or conflicting journeys. WHAT YOU NEED TO EMBARK You are an analytical, hands-on CRM marketer who enjoys working close to data and automation. You are comfortable taking ownership of lifecycle journeys end to end - from opportunity identification to configuration, testing, and optimisation, and you thrive in cross-functional collaboration with both technical and non-technical stakeholders. You have: 3+ years of experience in CRM, lifecycle marketing, or marketing automation. Hands-on experience building lifecycle journeys in Braze or a similar CRM platform. Working knowledge of SQL and the ability to independently analyse lifecycle data and campaign performance. Experience designing, running, and evaluating A/B tests, including understanding of experimentation methodology, statistical significance, and sample size needs. Strong understanding of lifecycle marketing strategies (onboarding, engagement, upsell, retention). Experience building automated CRM journeys and scalable campaign structures. Confidence working with CRM data structures: user attributes, events, triggers, and segmentation logic. Key strengths in analytical thinking, problem solving, organisation & prioritisation, communication & collaboration, and a structured experimentation mindset. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply – even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to: Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups. Get “skin in the game” through our employee options programme. Enjoy unlimited free Voi rides and a dog-friendly office. Work together with inspiring, motivated and fun colleagues towards a common goal. Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution. Business area Business Operations Role CRM Locations Stockholm Remote status Hybrid Employment type Temporary Open positions Graphic Designer (fixed-term) Business Operations · Stockholm · Hybrid Head of Public Policy (UK & Ireland) Business Operations · London Office · Hybrid Operations Associate, Belgium Business Operations · Brussels · Hybrid More jobs About Voi Technology Since 2018, Voi has been on a mission to create safe, sustainable and reliable micromobility for everyone. Today we are the leading shared micromobility operator in Europe, with HQ in Stockholm (Sweden), operating 150,000+ vehicles in 110+ towns and cities across 13 countries, serving 8+ million riders with over 400+ MILLION rides to date, and we have no intention of stopping here! We believe that micromobility will play a central role in changing how people move in our towns and cities in the future and want to ensure that the micromobility transformation happens the right way - through real innovative technology, partnership and transparent dialogue with towns, cities and governments, and by adapting our products to the local needs. In addition to improving quality of life in cities around the world, we are contributing to the solution for climate change by making sustainable transportation options more widely available and promoting renewable energy use and circularity along our supply chain. Diversity Matters As a Voiager, we offer you a friendly, collaborative and fast-paced workplace where you can bring your whole self to work, regardless of gender, age, ethnicity, religion, disability or sexual orientation - and welcome applications from whoever you are, including veterans, those actively serving as a Reservist and their partners. What is most important to us is how you treat others and what skills and value you bring to our team. We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more - therefore we discourage any photos, personal letters, or disclosure of any information that concerns other information than your professional experience. Apply for this job Business Operations · Stockholm · Hybrid CRM Automation Specialist Loading application form Career site Start Our Voiage so far Stories from the Voiage People Our Values Our Leadership Principles Jobs Business Areas Locations Data & privacy Manage cookies Locations Aalborg Bern Aarhus Munich Frankfurt London Warehouse All locations Business Areas Fleet Operations Research & Development Business Operations voi.com/ Employee login · SSO Candidate Connect login Already working at Voi Technology? Let’s recruit together and find your next colleague. @voiapp.io Log in Applicant tracking system by Teamtailor