About the role
We are looking for a Senior Field Marketing Manager with 5–7 years of experience to bridge marketing and sales at one of the fastest-growing AI companies in healthcare. You'll be the first dedicated field marketing hire at Assort Health, owning the strategy and execution of regional programs — executive dinners, customer experiences, roadshows, and more — that directly drive pipeline and revenue. Assort just closed a $76M Series B, has 100+ events planned this year, and is scaling across the entire healthcare industry. There is an existing foundation from a contractor, but you'll be building the in-house function from the ground up alongside a newly hired Head of Events & Field Marketing.
What will you be doing?
- Own end-to-end planning and execution of regional field marketing programs — executive dinners, customer events, roadshows, and specialty-specific activations — that generate measurable sales pipeline
- Serve as the critical bridge between marketing and sales, guiding reps on marketing resources, managing pre-event bookings, and driving post-event follow-ups to keep pipeline moving
- Build and maintain a feedback loop with sales to track pipeline metrics, hold teams accountable, and continuously optimize program ROI
- Develop repeatable, scalable field marketing processes and playbooks as the first in-house IC on this team
- Report on event performance with strong data rigor — pipeline attribution, conversion rates, and ROI — to inform strategy and budget allocation
Days 1–30
Immerse, Assess & Align - Understand the territories, pipeline gaps, and what "great" looks like at Assort
Territory & Pipeline Intelligence
- Embed with regional Sales and BD teams — join calls, attend pipeline reviews, and learn the language of each territory's accounts and ICP
- Pull CRM data (Salesforce/HubSpot) to map where pipeline is stalling by region, deal stage, and vertical — identify where field marketing can accelerate deals now