Field Marketing Manager, US West & Canada

Responsibilities Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada. Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs. Develop integrated marketing programs that highlight the combined value proposition of Securiti AI + Veeam , driving awareness, customer engagement, and pipeline generation. Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments. Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives. Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts. Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances. Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities. Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities. Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy. Manage the regional marketing budget, allocatinginvestments across programs based on business priorities, expected impact, and performance. Preferred

Qualifications 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management. Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership. Proven success driving demand generation and measurable pipeline growth. Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams. Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions. Excellent project management, organizational, and communication skills. Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools. Experience with customer advocacy programs is a plus. Location: US West Coast - San Jose / Bay Area About the Position Full-time (40 hours/week) Hybrid Travel required (30–35%), primarily domestic with occasional international travel. Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential. Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice , which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing. By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.

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