About the role
Marketing Lead Food Delivery Global Department: Corporate Marketing Employment Type: Full Time Location: Cyprus Description We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.
Responsibilities Develop and execute go-to-market strategies for inDrive.Food across key markets. Define and execute promotional and pricing strategies (offers, promo codes). Manage the full marketing lifecycle, from concept to execution, aligned with business goals and KPIs. Lead the ideation and execution of product changes, including UX enhancement and in-app promotions. Analyze and optimize customer acquisition funnels to attract high-quality leads and maximize ROI. Increase LTV of loyal users through strategies that boost purchase frequency and expand usage. Drive inDrive.Food brand awareness and product adoption through impactful marketing initiatives. Lead cross-functional marketing teams to align on strategy, goals, and execution. Manage marketing budget and target planning.
Qualifications FoodTech Marketing Experience: Practical experience or strong knowledge of FoodTech marketing and the industry. Promotion Mechanics Experience: Experience designing and executing promotional campaigns, including offers, promo codes, and assessing campaign efficiency and incremental impact. Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics. 360° Marketing: Leading integrated campaigns across brand, digital, CRM, social media, and product marketing. Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance. Act as a Leader: Ability to independently lead large projects, coordinate cross-teams, and take ownership of final outcomes. Communication Skills: Excellent communication and project management skills. Languages: Fluent English.
