About the role
Demand Generation Lead Guild.ai | San Francisco, CA (hybrid) About Guild Guild is the control plane for AI agents. We provide the infrastructure layer where engineering teams deploy, govern, and manage AI agents — across any model (Claude, GPT, Gemini) and any framework. Build agents anywhere. Run them on Guild with governance built in. Enterprises are deploying thousands of agents with no visibility into what those agents can access, what they cost, or who is accountable when they fail. Guild solves this with scoped credentials, token budget controls, full session tracing, and policy enforcement that security, finance, and compliance teams can configure independently.
About
the Role We're looking for a Demand Generation Lead to build and own the demand gen function at Guild. This is a high-impact, foundational hire — you'll define the strategy, build the programs, and scale the systems that turn market awareness into a qualified pipeline. Guild has strong product-market traction, a growing brand in the agent governance space, and an active content engine. This role will build the demand infrastructure around that foundation — standing up multi-channel campaigns, paid programs, and funnel operations that reach engineering leaders at the right moment with the right message. You'll work closely with the Senior Director of Marketing, CMO, and VP of Sales. This is a role for someone who is equally comfortable with strategy and execution — someone who can architect a campaign plan and also write the ad copy, configure the automation, and analyze the results.
What You'll Do Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search, paid social, content distribution, events, and partnerships — that drive a qualified pipeline for sales. Stand-up paid programs. Design and execute use-case-specific paid campaigns with dedicated landing pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic. Reach our target buyers, including engineering leaders. Our buyer is Director-level and above at companies actively deploying AI agents — VP of Engineering, Head of Platform, CIO. You'll develop programs that resonate with technical decision-makers across the channels they engage with. Optimize the full funnel. Instrument lead scoring, nurture sequences, and attribution frameworks. Analyze performance across the buyer journey, identify conversion gaps, and iterate to improve pipeline quality and velocity. Amplify content into the pipeline. Guild produces strong thought leadership, long-form content, and podcast appearances. You'll build the distribution and promotion engine that turns that content into demand — syndication, repurposing, targeted promotion, and conversion optimization. Experiment and iterate. Test new channels, messaging, and targeting approaches. The AI agent market evolves rapidly, and the demand gen playbook needs to evolve with it. Contribute to GEO strategy. LLM citation share is becoming as important as search rankings. You'll work with the marketing team to measure and optimize how Guild shows up in AI-powered discovery channels alongside traditional SEO.
