About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Marketing team at Snap articulates and brings to life
who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning creative, growth, media, strategy, consumer insights, and marketing operations,
the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We’re looking for a Senior Manager, eCommerce & Digital Growth to lead our digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products. This role reports to the Senior Director, Media and Channel Marketing and plays a key part in Snap’s strategy. This is a high-impact strategic role focused on driving end-to-end digital commerce performance — from traffic generation to conversion optimization. You’ll partner cross-functionally with Product, Brand, and Analytics teams to deliver seamless, high-performing customer journeys that grow revenue and enhance the digital brand experience. What You’ll Do Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio. Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion. Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI. Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance. Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences. Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency. Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention. Oversee media budgets and ensure spend is aligned to performance and growth objectives. Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems. Knowledge, Skills & Abilities: Strong leadership skills with an ability to navigate complex organizations An experienced operator, who will be both player and coach in a dynamic team and environment Collaborative approach which embodies Snap’s core values Analytical mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams A passion for Snapchat! Minimum