Founding Product Marketer

Support Sales with Practical Enablement

• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance

• Build objection-handling and FAQ resources grounded in real customer conversations

• Partner on sales motions, messaging tests, and pipeline influence

Use AI to Move Faster and Create Better Work

• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production

• Improve team workflows with repeatable prompts and lightweight automation

What We Are Looking For

• 5+ years in product marketing, B2B SaaS strongly preferred

• Experience owning messaging and launches for products with both technical and non-technical users

• Strong writing and storytelling across formats: web, email, decks, in-app

• Ability to translate customer needs into crisp product value and vice versa

• Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning

• Strong project management; able to ship independently

• Data-informed: you define success metrics and learn from outcomes

Nice to Have

• First or early PMM hire experience

• Building customer evidence: case studies, references, ROI stories

• Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas

• Competitive positioning and category creation experience

What Success Looks Like in Your First 90 Days

• A clear messaging framework the whole company uses

• A repeatable launch process with templates and timelines

• Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative

• A customer insights cadence with a lightweight use-case and quote repository

• A strong cross-functional rhythm with Product ad Customer Success

Compensation Base salary starting at $130k plus benefits, generous equity plan and PTO policy.

How to apply Send your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.

About AthenaHQ

Athena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.

We pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.

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