Digital Marketing Director

As the Digital Marketing Director, you own and execute the company’s digital demand generation strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution.

This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketing’s impact on revenue.

Responsibilities

• Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting
• Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market priorities
• Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content
• Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
• Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization
• Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)
• Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals
• Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution
• Provide insights and recommendations based on performance data to inform future investment and strategy