Marketing Analyst — CRM

Marketing Analyst — CRM Department: Technology Employment Type: Full Time Location: Kazakhstan Description We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy. Key

Responsibilities Evaluate performance of marketing campaigns across CRM channels Build automated reports and dashboards to track channel efficiency, user acquisition & retention Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes Contribute to marketing budget planning by forecasting outcomes of proposed initiatives Partner with data engineering and marketing teams to improve data pipelines and ensure data quality Provide actionable recommendations to optimize customer journeys and increase conversion Develop and refine the analytical logic underpinning user segmentation & behavioral triggers Skills, Knowledge and Expertise 3+ years of experience in marketing, product or growth analytics roles Proven track record working with CRM or performance channel data Strong SQL skills Python or R for statistical modeling, cluster analysis, and data manipulation Hands-on experience with BI tools (Tableau, Looker, etc.) Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling Ability to communicate complex findings in a clear, business-friendly way Professional working proficiency in English Conditions Stable salary, official employment Health insurance Hybrid work mode and flexible schedule Access to professional counseling services, including psychological, financial, and legal support Discount club membership Diverse internal training programs Partially or fully paid additional training courses All necessary work equipment