About the role
About
the Role Neo Security is looking for a Director of Demand Generation to own the pipeline engine behind our growth. You'll be responsible for building, running, and optimizing the full-funnel demand strategy that turns target accounts and inbound interest into qualified pipeline: paid media, email nurture, webinars, content syndication, ABM programs, and lifecycle marketing. You'll partner closely with Sales, SDR/BDR leadership, Product Marketing, Field Marketing, and RevOps to hit shared pipeline and revenue targets, and you'll own the reporting that shows exactly how marketing dollars turn into opportunities and closed revenue. This is a strategic and hands-on role for someone who has run demand gen in a fast-growing B2B SaaS or cybersecurity company, is fluent in funnel metrics and marketing attribution, and knows how to build repeatable, scalable programs rather than one-off campaigns.
What You'll Do Own the demand generation strategy and quarterly plan, setting pipeline and MQL/SQL targets in partnership with Sales and finance/RevOps. Build and run multi-channel campaigns across paid search, paid social, display/retargeting, email nurture, webinars, and content syndication. Design and execute account-based marketing (ABM) programs targeting named accounts, in close coordination with Sales and Field Marketing. Own marketing automation and lifecycle strategy (lead scoring, nurture tracks, routing rules) in partnership with RevOps/marketing ops. Manage the demand gen budget across channels, continuously reallocating spend based on cost-per-lead, cost-per-opportunity, and pipeline ROI. Partner with Product Marketing to translate messaging and positioning into high-converting campaign assets, landing pages, and offers. Build and own the demand gen reporting and dashboards (MQLs, SQLs, pipeline sourced/influenced, conversion rates, CAC) and present results to marketing and sales leadership. Run experimentation and testing across channels and offers to continuously improve funnel conversion at every stage. Manage relationships with paid media, ABM, and marketing automation vendors/agencies. Build and lead a team of demand gen managers/specialists as the function scales.