Marketing Manager II, Canada

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building

the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada. We’re looking for a Marketing Manager II to own consumer marketing for Canada. You’ll be responsible for the national go-to-market strategy and execution across integrated campaigns, local content, and partnerships — working closely with our brand, media, creative, CRM, and agency partners to deliver work that drives measurable outcomes and makes an impact locally. This role reports to the Director, Partnerships & Strategic Audience Marketing. This is a high-ownership role on a lean, fast-moving team. You’ll move fluidly between campaign strategy and execution — developing briefs, partnering with cross-functional teams, and executing. On the partnership side, you’ll serve as a trusted external counterpart to partners and agencies, bringing equal parts rigor and creativity from brief through performance review. The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, and the discipline to deliver quality work across multiple concurrent programs. What you'll cook up in your first year Instacart’s Canadian brand and business growth is informed by deep consumer, category, and competitive insights — with you as the resident expert on the Canadian audience. Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in close collaboration with cross-functional partners. The Canadian influencer program produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners. Key brand partnerships are activated to deepen Instacart’s connection with local audiences through culturally relevant, distinct activations. Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content. Canada procurement processes and monthly marketing budget tracking are managed on time and with precision. The secret ingredients we're looking for Must-have pantry staples (Minimum