Sales Development Analyst

DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.

Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions. It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.

DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine. This job posting is to hire for an existing vacancy.

The Sales Development Analyst is responsible for driving revenue-generating activities across lead qualifications, prospect engagement, CRM data quality, and eCommerce Customer Onboarding.

This role helps connect Marketing, Sales, eCommerce and Commercial Operations by ensuring leads, customer onboarding activities and commercial data are managed consistently, actioned efficiently and visible through appropriate systems and reporting. The role focuses on business growth, customer acquisition, and data quality.

Snapshot of Responsibilities:

• Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations.
• Prospect and account research.
• Support strategic outbound campaigns and product launch initiatives.
• Follow up with webinar, tradeshow, and campaign responders.
• Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated.
• Identify duplicates and data inconsistencies in CRM
• Partner with Account Managers and Business Development teams to accelerate opportunity creation.
• Identify duplicates and data inconsistencies.

• Support account and contact data cleanup initiatives.
• Assist with reporting and data validation activities supporting sales execution.
• Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps.
• Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met.
• Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation.

• Support customer onboarding through initial account setup.
• Assist customers with eCommerce platform adoption.
• Help customers navigate first-order processes.
• Partner with internal teams to remove onboarding barriers.
• Track onboarding progress and identify opportunities for process improvement.
• Support initiatives that increase eCommerce revenue and customer adoption.

• Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement.
• Support targeted prospecting and research initiatives.
• Participate in strategic growth projects and product launch campaigns as assigned.

• Participate in sales, marketing, and product training.
• Represent the company at conferences and industry events as required.
• Assist with special projects supporting revenue growth and eCommerce initiatives.

• Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes.