About the role
Job Application for Director, Downstream Marketing at Freenome Director, Downstream Marketing Remote Apply About this opportunity: Freenome is looking for a strategic, high-energy Director of Downstream Marketing to lead the commercial launch and market expansion of our blood-based cancer screening tests. As the first dedicated downstream leader, you will be the bridge between our breakthrough science and the healthcare providers, systems, and patients we serve. You will own the go-to-market (GTM) execution, demand generation, and sales enablement strategies that turn our clinical evidence into a market-leading commercial brand. This role will report to the VP, Marketing and is a remote or hybrid/onsite role with minimal travel requirements. What you’ll do: Commercial Launch and Campaign Execution: Execute Go-to-Market (GTM) tactics for new products and indications by delivering integrated campaigns and cross-channel collateral and sales enablement tools that translate complex early-detection science into compelling messaging for PCPs and health system stakeholders. Customer acquisition and digital marketing: Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition. Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization. Use data to continuously test, refine, and scale campaigns based on performance. Sales Enablement & Field Support: Partner closely with the Sales and L&D teams to develop high-impact collateral, training modules, and "objection-handling" tools that accelerate the sales cycle. Brand Stewardship: Ensure a consistent, high-integrity brand voice across all physician-facing and patient-facing touchpoints. Market Intelligence: Monitor the competitive landscape (Liquid Biopsy, Cologuard, etc.) to refine our positioning and maintain Freenome’s competitive edge. Agency & Budget Management: Manage external creative and media agencies to deliver high-ROI campaigns while maintaining a disciplined marketing budget. External Stakeholder Relations: Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to cross-functional teams. Provider Marketing & ABM: Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs). Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust. Must haves: Bachelor’s degree in a business, life sciences, or related field. 10+ years of experience in marketing, with at least 5 years specifically in downstream/commercial marketing within the molecular diagnostics, biotech, or medical device space. Ability to translate dense clinical data (Sensitivity, Specificity, NPV) into a narrative that a busy physician can understand in 30 seconds. Drive to thrive in the "center of the wheel," working across Sales, Medical Affairs, and Product Management to ensure everyone is aligned on the commercial mission. Demonstrated data-driven decision making. You don't just "run ads"; you measure conversion rates, CAC (Customer Acquisition Cost), and physician engagement metrics to iterate constantly. Nice to haves: Experience launching a PCP-focused diagnostic test is a significant plus. Familiarity with the reimbursement landscape and how it affects downstream adoption. MBA or advanced degree in life sciences preferred. Benefits and additional information: The US target range of our base salary for new hires is $197,200 - $281,400. You will also be eligible to receive equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered. Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @ freenome.com/job-openings/ for additional company information. Freenome is proud to be an equal-opportunity employer, and we value diversity. Freenome does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Applicants have rights under Federal Employment Laws. Family & Medical Leave Act (FMLA) Equal Employment Opportunity (EEO) Employee Polygraph Protection Act (EPPA) #LI-REMOTE Create a Job Alert Interested in building your career at Freenome? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name * Last Name * Email * Phone Country * Phone * Location (City) * Locate me Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you fully authorized to work in the United States without need for sponsorship now or in the future? * Select... Do you have at least 5 years in downstream/commercial marketing within the molecular diagnostics? * Select... Have you led the go-to-market (GTM) execution and commercial launch of a diagnostic test? * Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Freenome’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Gender Select... Are you Hispanic/Latino? Select... Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. Submit application Powered by Greenhouse