About the role
About Us
We’re a Series A SaaS company transforming how teams use data and AI to make smarter decisions. With thousands of free users and accelerating enterprise interest, we’re scaling quickly — and ready to invest in senior marketing leadership that can turn traction into sustained growth.
As one of our first senior marketing hires, you’ll own the strategy, systems, and execution that drive awareness, pipeline, and revenue. You’ll combine creative storytelling with data-driven precision to build a modern, AI-powered demand engine that connects open source growth with enterprise expansion.
The Opportunity
We’re looking for a Director of Demand Generation & Digital Marketing who can both lead strategy and roll up their sleeves. You’ll architect integrated marketing programs that build awareness, convert free users to subscribers, and generate qualified enterprise pipeline. You’ll manage agency partners, own the digital ecosystem, and pioneer next-generation tactics like Answer Engine Optimization and AI-driven personalization.
What You’ll Do
1. Lead the Growth and Pipeline Strategy
- Design and execute the integrated marketing plan spanning SEO, paid, content, social, lifecycle, and community programs.
- Develop the roadmap and budget to hit awareness, conversion, and pipeline targets across self-serve and enterprise motions.
- Own marketing performance reporting, pipeline attribution, and channel optimization.
- Scale what works — build repeatable playbooks that can later support a growing team.
