About the role
The Role: We're looking for a Senior Product Marketing Manager to own product marketing for Spotter and Wayfinder, Sofar's portfolio of ocean sensing and voyage intelligence products. This role sits at the intersection of Product, Sales, and Marketing: you'll translate technical capability into clear customer value, build enablement that improves win rates and sales velocity, and create scalable systems that accelerate funnel performance.
The role will lean toward Spotter (platform + sensors + data products, technical buyers) while also supporting Wayfinder (SaaS + ROI storytelling). This is a hands-on role in a fast-moving environment, ideal for a PMM who can operate strategically, execute quickly, and build durable GTM tools and processes.
What You'll Own: Own messaging and positioning for Spotter and Wayfinder, building and maintaining a clear messaging architecture that includes product pillars, proof points, and differentiators. Drive ICP, segmentation, and customer insight by running customer discovery and partnering closely with Sales, Product, Science, and Customer Success to synthesize insights into GTM strategy, content priorities, and product feedback. Build sales enablement that improves revenue outcomes, including pitch decks, one pagers, discovery guides, battlecards, and FAQs, and make sure those assets are adopted, measurable, and refreshed on a cadence. Lead launches and GTM execution, covering internal readiness, messaging, training, customer narratives, and adoption goals. Establish a repeatable proof engine of case studies, quantified outcomes, validation stories, and diagrams/visualizations that enables Sales to win evaluations. Support lead generation by translating product value into campaigns and assets that improve conversion at key funnel stages. Build AI-driven GTM tools and workflows, using AI to ship repeatable systems that reduce cycle time on enablement and content, increase funnel velocity, and improve throughput. About You: 7+ years of experience working in or marketing products in oceanography, meteorology, or met-ocean, whether in research, operations, or commercialization. You can work credibly with the types of customers who buy Spotter: scientists, program managers, and technical operators. Proven ability to support enterprise and multi-stakeholder buying motions, including pilots, procurement and security reviews, and expansions, and you know how to build enablement that materially moves sales outcomes. Strong messaging and storytelling skills, with the ability to translate complex technical capability into clear, credible value for both technical and executive audiences. Comfortable operating across two distinct GTM motions: Spotter's technical, proof-driven approach and Wayfinder's ROI and velocity-oriented narrative. Highly collaborative, able to partner closely with Product, Sales, and Customer Success across competing priorities without losing momentum. AI tool-builder mindset: you use AI to create systems and workflows that increase GTM throughput, can prototype automations using no/low-code tools and basic scripting, and bring strong quality-control instincts to everything you ship. Estimated Salary Range $130,000 - $170,000 The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual