SEO Content Specialist - Korea

requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers) Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement Maintain a high level of quality and consistency in alignment with Canva's brand guidelines Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality Collaboration & Strategic Partnership Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs Contribute local market intelligence and user insights that inform content priorities and opportunity identification Build relationships across functions to understand how your content work supports broader country initiatives Navigating the Evolution of Search & Discovery Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.) Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country Stay up to date on GEO/AEO evolutions and next-generation optimization techniques Be open to experimenting with new content formats and optimization approaches as the search landscape evolves Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends Copywriter Team Building & Management Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards Hire, onboard, and train copywriters on Canva's brand voice, SEO

requirements, and content standards for the Polish market Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work AI-Powered Efficiency Leverage AI tools to enhance research, content drafting, and workflow efficiency Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team   Core Skills & Experience Native or near-native proficiency in Korean with business-level English Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement) Experience with publishing content in a CMS (content management system) Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (

bonus!) Experience using web analytics tools to understand how users engage with content and to measure content performance High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities Cultural & Market Intelligence Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated Ability to identify opportunities specific to your market that may not be obvious from a global perspective Collaboration & Communication Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture Willingness to give and receive feedback constructively, always aiming to improve quality and impact Future-Oriented & Adaptable Mindset Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction Preferred

Qualifications Prior experience in SEO strategy development and planning Hands-on experience running or owning a Naver Blog or a similar owned content channel Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV) Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape The A-Player Standard We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it. What "A-Player" means in this role: Strategic thinker: You define what should be done and why (not just execute) Relationship builder: You make collaboration easy and productive Problem solver: You're resourceful and resilient when challenges arise Data-driven: You use insights to drive decisions and demonstrate impact Ownership mindset: You act like it's your business, not just your job Growth-oriented: You're constantly learning, adapting, and improving

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