Freelance Producer, St Albans - Hertfordshire (contract, commission-only) (copy)

While this role is flexible and does not require attendance at an office, candidates must be based in London.

About Us Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world. Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

The Role As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in St Albans. You’ll be a true Sofar ambassador – mapping out the strategy for St Albans and supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint. Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you! *Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings. \n

What you'll do: Strengthen Sofar’s brand in your local community, promoting and selling tickets in your town with self-directed local marketing tactics. Create a vision to build and execute your town’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc. Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed. Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality Oversight of financial performance, ensuring financial success and health of every event Build relationships with local businesses to drive sales of sponsorships and private events Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows. Collaborate with other local leaders and the wider Sofar London team to grow St Albans through diverse experiences that generate buzz and amplify Sofar’s brand awareness. Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.