About the role
At Factorial , we’re building the leading Business Management platform for SMBs . Our software helps companies manage HR, Finance, and Operations — everything from payroll to performance to expenses — in one place. We’re one of Europe’s fastest-growing SaaS companies (1M+ users, 1,400 employees, 7 markets), backed by top-tier investors and proudly headquartered in Barcelona. Our next chapter? Reaching €1B ARR within the next three years . To get there, we need to ensure every product succeeds . Product Marketing plays a critical role in making our multi-product vision a reality — positioning, launching, and growing all our products so they reach their full business potential. Why you should join You’ll lead the Product Marketing organization and own how we position and launch our products globally — by sitting at the center of Sales, Marketing, Product, and Customer Experience , ensuring every team is aligned around how we bring value to market. You’ll work across all product life stages — from new products that need to reach their first €1M ARR fast , to mature ones already used by 10,000+ companies . Today, Factorial has 20+ products across HR, Talent, Payroll, Finance, IT and AI — with more on the way. You’ll build and scale how we tell their stories, ensuring each one earns its place in the market. Ever wonder what kind of work we actually do? Take the launch of One , our new AI Agent — Factorial’s most ambitious campaign to date. It wasn’t just a product release; it was a full-scale go-to-market operation led by Product Marketing. From shaping the narrative of how AI “duplicates” your professional self , to coordinating launches across seven markets with regional marketing teams, leading creative storytelling with Brand, organizing a live product keynote , and driving adoption targets with Sales and CX — it’s the kind of challenge that defines what Product Marketing means at Factorial. If you want to lead a world-class team, scale a global SaaS narrative, and directly impact tens of millions in ARR — this is your role. Your Mission Make every Factorial product understood, adopted, and monetized across all markets — ensuring each one generates a strong pipeline and reaches its ARR goals . You will: Define and execute GTM strategies for all products and launches, from concept to measurable business impact. Craft clear positioning for each product vertical, aligning value propositions with commercial objectives. Ensure Sales is ready to sell every product , leading enablement programs, training sessions, and building tools that increase win rates and cross-sell efficiency. Maintain exceptional quality across all product-related outputs — from campaigns and videos to communications and landing pages — ensuring clarity, accuracy, and brand excellence. Manage complex projects end to end , acting as the connector between Product, Sales, Marketing, and CX to align priorities, timelines, and outcomes. Lead and mentor the Product Marketing team , building the right structure and ways of working to operate effectively across multiple products and markets — while fostering a strong business mindset focused on pipeline generation, revenue impact, and measurable results. Work hand in hand with Product leaders to plan and anticipate GTMs early — aligning stakeholders across functions and ensuring every launch is timed, positioned, and executed for maximum market impact. Partner with leadership to shape and evolve Factorial’s multi-product and AI narrative , ensuring our story in market drives tangible ARR growth. What We’re Looking For The list below describes our ideal candidate. Don’t be discouraged if you don’t meet all the criteria: Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years). Strategic leader who can build and scale teams, not just manage them. Expert in positioning and go-to-market strategy across multiple products, segments, and markets. Strong business acumen — you connect messaging to pipeline generation, ARR, and commercial impact. Exceptional communicator — clear, structured, and persuasive with both execs and teams. High attention to detail and design sensibility — you care deeply about product polish, brand consistency, and visual storytelling quality. Excellent stakeholder management skills , capable of driving alignment and execution across Product, Sales, Marketing, and CX. Thrives in fast-changing environments , able to turn complexity into clarity and action. Fluent in English. Big pluses: Experience in multi-product and/or multi-market SaaS . Fluency in additional European languages (Spanish, Italian, German, Portuguese, French). Pricing & Packaging experience.
