About the role
Lifecycle Marketing Specialist
$100k – $125k • meaningful equity
About Novig
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
About the Role
This is a unique opportunity to help shape Novig's lifecycle marketing function from an early stage. You'll have the chance to expand on your own ideas, try new things without a rigid playbook, and help redefine how we connect with sports fans. As we continue to innovate how users trade sports, you'll also have a hand in how they experience it.
Who you are and what you will do
- 2-3 years of experience in lifecycle, CRM, or retention marketing
- Familiarity with CRM platforms (Braze, Customer.io, etc.)
- You know ball — you live and breathe sports, as well as understand how everyday fans think
- Shape and execute strategy for day-to-day campaigns across email and push notifications
- Build segments using behavioral data and user attributes to keep messaging relevant
- Support and ideate automated flows like onboarding, retention, and re-engagement campaigns
- Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates
