At Hive, we’re all about creating moments that matter — helping event marketers connect with their biggest fans. Live events bring people together, and our industry-leading marketing platform makes it easier than ever for promoters to grow audiences and drive revenue.
Our Product, Design, and Product Marketing functions need a single operator running them as one tight, customer-obsessed, goal focused team. Our CTO already sets the long-term vision and steers product strategy. What we’re missing is the leader who turns that strategy into shipped product — every quarter, predictably — and brings the team along.
The right person is energized by the craft of building the product operations function: tight discovery loops, sharp roadmapping, healthy team operating rhythms, a real customer feedback engine, and PMM-led launches that land.
What you’ll get up to:
Lead Product, Design, and Product Marketing as one team. Eight direct reports: three PMs, two designers, and three product marketers. You’ll be accountable for what they ship, how they ship it, and the adoption and high NPS that follow.
Build the operating system. Establish the planning cadence (annual → quarterly → sprint), discovery rituals, launch process, and the metrics that matter. We’re moving from “Hive grew up scrappy” to “Hive ships with rigor” — your job is to bridge that without losing the scrap.
Shape Hive’s AI product surface. Own how AI shows up across the product — from agentic campaign creation and audience segmentation to copilot-style assistants that lets a one-person marketing team operate like a ten-person one. Help define which bets to make, which to skip, and how AI re-shapes what event marketers can accomplish in a day.
Tighten the productivity loop. Shorten the path from idea to shipped to learned. Pull more performance and potential out of the team by removing friction, sharpening focus, and raising the standard for what one PM, one designer, or one PMM can own end-to-end.
Have sharp takes on org design. Be opinionated about how Product, Design, PMM and Engineering should be structured to move fast. Partner closely with the CTO and VP of Engineering to make sure the right people are in the right seats to get stuff done and that we change the shape of the R&D org before it becomes the bottleneck.
Stay closer to customers than anyone. Sit in on customer calls, ride along on onboardings, read every NPS comment. Make sure every PM, designer, and PMM does the same. Event marketers are a specific, demanding, opinionated audience — we win by knowing them better than anyone else does.
Hire & coach builders, not project managers. The PMs and designers we want write specs, sketch flows, prototype, and ship — not manage ticket boards. You’ll model that behavior and raise the team’s bar for craft.
Run Product Marketing as a peer function. PMMs aren’t a launch service desk. They own positioning, competitive intelligence, pricing input, and launch outcomes. You’ll wire PMM into the product process from day one, not the week before GA.
Partner with the CTO, engineering leadership, and the founders. The CTO sets long-term direction; you turn it into shipped product, measurable outcomes, and a team that loves working here.
Who you are:
A builder who manages builders. You’ve personally written PRDs, scoped trade-offs, and shipped product customers love — and you’ve trained other people to do the same. You know the difference between a PM who manages a backlog and a PM who shapes a product, and you can tell which one you’re hiring within thirty minutes.
AI-fluent and using it daily. You use AI to draft, synthesize, prototype, summarize research, and stress-test thinking and you expect your team to do the same. You have a point of view on where AI belongs in the product, in the workflow, and in the product org itself, and you’re actively shaping all three.
Operationally strong. You can design a roadmapping process, a launch checklist, a discovery cadence, and an OKR cycle from scratch — and you’ve done it before at a 50–250 person SaaS company. You know which rituals create real signal and which create theater.
Close to the customer, by reflex. You light up talking to users. You can recite real customer quotes from memory. You make sure every product decision starts with a specific person and a specific job to be done.
A multiplier for design and PMM. You’ve worked side-by-side with designers and product marketers as peers, not subordinates. You know how to make a small team punch above its weight by giving each discipline real ownership.
Passionate about the craft of PM. leadership is the role, but craft is the obsession. You still get a kick out of a sharp PRD, a clear user story, a well-framed problem, and a clever experiment. You’re always poking at how to do the work better and you stay current on what the best product teams in the world are shipping and how.
Principled before you’re busy. You don’t let the team start building until everyone can answer “why are we doing this?” Strategy, hypothesis, customer, and success metric come first. You can push back, kindly but firmly, when work start without a clear why.
Comfortable in a no-BS, mid-stage SaaS environment. We’re not pre-product-market-fit and we’re not post-IPO. Real customers, real revenue, real competition, real decisions every week. You move quickly, write clearly, and don’t need a 40-slide deck to make a call.
Bonus points if….
You’ve built or scaled a product operations function from scratch.
You’ve managed PMMs and shipped launches that moved the revenue line.
You’ve worked in event-tech, live entertainment, ticketing, marketing automation, or vertical SaaS for SMB/mid-market.
You’ve reported to a strong CTO or founder and know how to make that partnership work.
What we offer:
Meaningful salary and equity: you’re rewarded based on impact
Work fully remote in Canada or the US: where you’re most productive whether that be from your house, or elsewhere. We just ask that you have the legal work authorization in the country that you reside & work within. Unfortunately, we are unable to hire within Quebec at this time.
Flexible work hours: choose your 9-5 as long as it’s not disruptive to your role, team, and Hive
Health + Insurance: Comprehensive health & dental coverage with a parental leave top-up program
Live Experience stipend: a stipend to go out and experience live events — whether that’s a concert, festival, sporting event, or anything else that energizes and inspires you.
Unlimited vacation/PTO policy: so you can be happy and healthy!
About Hive
Marketing automation for event promoters (email, sms, ads, CRM)
