B2B Growth Marketer - Italy

responsibilities. Learning & development : ElevenLabs proactively supports professional development through an annual discretionary stipend. Social travel : We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. Co-working : If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

About

the role We're looking for a senior B2B Growth Marketer to build and scale demand generation for ElevenLabs in Italy. This is a hands-on, in-country role focused on generating enterprise pipeline, growing our brand with technical buyers, and creating programs that become benchmarks for B2B marketing in AI. As our first marketing hire in Italy, your work will shape how Italian businesses discover, evaluate, and adopt ElevenLabs. The goal is to build repeatable marketing engines that make ElevenLabs the top choice for every enterprise in the market evaluating voice AI - whether for conversational agents or creative applications.

What you'll do Build integrated B2B marketing campaigns end to end across Italian priority industries from strategy and messaging through execution and measurement. Localize and execute programs across ABM, content, events, webinars, partner/customer marketing, executive branding, product launches, and outbound - choosing the right channel for the problem rather than owning a single function. Adapt global campaigns and messaging for the Italian market, and feed local insights (buyer behavior, competitive dynamics, regulatory context) back to the global team. Partner closely with local sales and the global product marketing, growth, and design teams to keep messaging consistent and execute high-impact campaigns. Own pipeline generation and campaign performance for the market, using data to measure results, run experiments, and continuously improve what works.

Requirements 5 to 7 years of experience at a high-growth technology company - you've built and scaled B2B demand generation programs that created measurable enterprise pipeline, and you know what moved the needle. Deep knowledge of the Italian market: its enterprise buyers, media landscape, and business culture, ideally with an existing network. Work well without much process. This role spans multiple marketing functions and needs someone who sets priorities, spots opportunities, and moves quickly as our first marketer in the market. Relentless commitment to excellence — a high bar for quality, clarity, and impact. Curious about AI, follows the technology ecosystem closely, and has exceptional judgment on what makes marketing stand out. #LI-Remote We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.

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