About the role
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the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Bangkok or Ho Chi Minh City so we can best support our teams and keep collaboration flowing. This role is a 12-month engagement, working full-time. What you'd be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Owning and executing content strategy for Thailand and Vietnam, driving relevance, scale, and measurable business impact across MAU, retention, and revenue Ensuring content quality and cultural resonance — making sure what we produce genuinely connects with local users and meets Canva's standards Leading discovery and performance across search, editorial, and recommendations — optimising content for engagement, activation, and retention Driving editorial and trends leadership across surfaces like Showcases, identifying and activating cultural moments in partnership with Marketing, Social, and PR Acting as a strategic partner to the Country Managers — aligning priorities, unblocking execution, and translating regional direction into country-level plans Building relationships with local creators and partners to activate a thriving content ecosystem across both markets You're probably a match if You have 3–5+ years in content strategy, regional business operations, or a similar role at a high-growth tech or media company You have a genuine pulse on what resonates culturally in Thailand and/or Vietnam — you understand the trends, aesthetics, and user behaviours that matter locally You're equally comfortable shaping strategy and rolling up your sleeves to execute — you don't wait for a playbook to exist before getting started You can bring cross-functional teams along with you, building alignment across SEO, Localisation, Creators, Product, and Marketing without needing formal authority You use data to drive decisions — you're comfortable assessing content performance and translating insights into strategy adjustments You're fluent in Thai or Vietnamese (or both), with the cultural knowledge and language skills to work effectively across both markets
