About the role
About Fort
Fort is a San Francisco-based wearables company.
We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating.
We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity.
About the role
Fort is hiring a Founding Designer to define how Fort looks, feels, and communicates across product, brand, and growth.
This person will shape the visual and product experience of a premium wearable for strength and health, focusing on the app with opportunities to oversee creative across other moments like product marketing, social, email, packaging, and community. You’ll be empowered with the best tools, a design-focused environment, and resources to work with or hire others into the design team at Fort.
The design bar for Fort should feel like premium apparel, boutique wellness, and modern health brands, rather than traditional fitness tech. We are building something that feels beautiful enough to wear every day, useful enough to change behavior, and clear enough to understand within seconds.
Why this role matters
Fort needs to become instantly understandable and desirable.
Strength is one of the most important parts of long-term health, but most fitness products still make it feel niche, manual, intimidating, or overly technical. Fort’s job is to make strength and recovery feel like a natural part of everyday health, and an inevitable part of an aspirational lifestyle.
The right person will help make Fort feel premium, trustworthy, warm, and culturally relevant across every touchpoint: the app, the website, the product story, the social presence, the preorder funnel, the launch, and the way customers first experience the brand.
