About the role
About Broccoli AI
Broccoli AI is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we've built. Today:
- Hundreds of contractors use Broccoli to run their front office
- We've grown from $0 to millions in ARR in under a year
- We're trusted by both single-location operators and the largest PE-backed roll-ups
- Raised $25M+ from Khosla Ventures and YC
The Role
The hardest part of bringing AI into a contractor's operations isn't the software—it's getting the people at the desk and in the field confident enough to trust it and use it well. This role owns that. It's a foundational, build-from-scratch role: instead of following a playbook, you'll write it. There's no dedicated owner today—just early proof (a handful of job aids, a few videos, some onboarding notes) and a lot of open space. You'll be the first person to own enablement end-to-end: build on what exists, then decide what it becomes. You're not tied to any one format—video, in-product guidance, live sessions, interactive walkthroughs, or something no one's tried yet—whatever gets customers confident. And you'll use AI to build training, analyze where customers get stuck, and generate documentation faster than a traditional enablement team could. The goal is simple: every customer goes live and gets value from Broccoli without needing a person in the room for every step.
