About the role
Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? Your mission We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.
What you'll do at UiPath Strategic Planning & Execution Develop and execute comprehensive ABM strategies for tiered strategic accounts Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts Create personalized marketing campaigns that align with account-specific business objectives and buying journeys Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments Campaign Management Orchestrate integrated campaigns across email, social media, content, events, and advertising Develop account-specific content and messaging that resonates with key stakeholders and decision-makers Manage campaign budgets and optimize investments across channels for maximum ROI Track and report on campaign performance, pipeline influence, and revenue impact Cross-Functional Collaboration Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets Partner with Marketing Operations to ensure proper tracking, attribution, and reporting Analytics & Optimization Establish KPIs and success metrics for ABM programs Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments Analyze campaign performance and provide actionable insights for continuous improvement Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging Report on pipeline generation, velocity, and revenue attribution What you'll bring to
